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This is in regard to The Times of India Environment Initiative that started with Earth Care Awards on 22nd April 2008 as a small but strong beginning in an effort towards creative mass awareness on the issue of Climate Change. The Awards were supported by a Strategy Forum & two Special Print Reports released on 22nd April and 5th June 08 respectively.

Our research in the environment domain educated us that in the world of business and finance, climate change had developed from being a fringe concern, focusing on the company’s brand and Social Responsibility, to an increasingly central topic for strategic deliberation and decision-making by executives and investors around the globe.

Companies must make a fundamental decision about where they want to be in the new carbon economy. For many companies, the decision is whether to adopt a minimal response and simply follow regulation or to make an active decision to reduce their carbon intensity, which could be achieved by offering blended products, a strategy of acquisitions or by mitigating through carbon sequestration and storage. As a step towards mitigating the risks from Climate change, companies across the world are joining hands to raise awareness about climate change and taking remedial action to reduce the impact of human induced climate change.

Some companies may even decide to go a step further and offer services that help their customers to manage their carbon footprint.

Based on these findings, we created various platforms whereby we intend to expand the scope of our campaign to make Climate Change into an India wide imperative.